Although he did not start running until he moved to Atlanta in 1994, he has since become one of the nation's leading experts on the sport. From training programs, injury prevention and how to get started successfully, to equipment reviews, endurance racing and nutrition, Mike Cosentino is known for his candid commentary and all-inclusive approach to helping more persons get on the roads, tracks, trails and treadmills - under their own power - than ever before.
Through hard work and sensible training, Mike Cosentino has realized success at some of the world's most notable running events, including a personal best at the Boston Marathon, achievement of the coveted Silver Buckle at the Western States 100-Mile Endurance Run and a sub-12:00 hour finish at IronMan Florida. As a veteran of over 100 marathons and ultramarathons, he has won races at every distance from 5k (3.1 miles) to 50k (31 miles) and is one of only the five persons to ever complete the 100-Mile Pinhoti Trail Challenge in less than 20 hours.
Mike Cosentino is best known locally as the author of The Atlanta Running Guide. He has also written for Competitor magazine, Runner's World, Wingfoot, and Atlanta Sports & Fitness. He has been a pre-race feature for the Fox 5 coverage of the Peachtree Road Race and his knowledge in the sport has landed him on expert panels at Nike, Inc., New Balance, the Centers For Disease Control (CDC), and Asics America Corp., among others.
In 2004, Mike Cosentino founded Big Peach Running Co. (BPRC). With seven stores throughout the Atlanta-area, more than 100 employees, annual revenues of $10MM and over 200 annual event partnerships, BPRC is currently the largest specialty fitness retailer in Georgia. The organization has been repeatedly recognized nationally as a Top 50 Specialty-Run Retailer (Sporting Goods Intelligence)and "Best Place To Shop" (Running Times). It is also a regular in the "Best Of Atlanta" awards given by local publications.
In 2009, Mike Cosentino and his wife, Inge, founded Big Peach Outreach, Inc. (BPO), as a way to more fully connect the unique access they have to sporting goods equipment to those who are less fortunate.
Originally from Elkhart, Indiana, Mike Cosentino earned his undergraduate degree from Vanderbilt University and obtained a Masters degree in Sports Administration from Ohio University. He lives in Atlanta with his wife, Inge, and their two children, Campbell and Monica, and their two dogs.