Dr. Arlene Barro
"WIN Without Competing" is the life mantra of author, talkshow host, and CEO, Dr. Arlene Barro, a UCLA Ph.D., who is the creator of the Right Fit Method, which is the subject of her book WIN Without Competing!. In Dr. Arlene Barro's world the standard of "best" does not exist. Her standard is the Right Fit. Make that your standard and change your life.
Dr. Barro has addressed an array of institutions in the United States including: University of California at Los Angeles, Cleveland Clinic, Emory University, METLIFE Corporate Headquarters, Cornell University, National Society of Hispanic MBAs, and the Association of American Medical Colleges. In Israel, Dr. Barro addressed Hebrew University, Ben Gurion University, Tel Aviv University, Technion University and other venues.
The Right Fit Method Rooted in Childhood
Arlene R. Barro, Ph.D. grew up in Brookline, Massachusetts, the birthplace of John F. Kennedy. As a child she walked hand-in-hand with her dad and paused to gaze at the Kennedy home. Little did she know that Jack Kennedy's dad and her dad shared something important – instilling high standards which would many years later become the foundation of her Right Fit Method. Dr. Barro's dad taught her not to search for the "best" but to focus on finding the Right Fit. In the market, for example, her dad told her not to compare pieces of fruit and select the "best" from among them. If all the bananas were brownish and overripe no bananas were selected. They were all the wrong fit. Only the bananas that matched her dad's set of standards were selected and purchased.
Early Professional Career
After finishing both her Ph.D. in education with distinction for her doctoral dissertation on creativity and her master's in educational psychology at UCLA, Dr. Arlene Barro joined the Association of American Medical Colleges. She wrote the pioneering research monograph on measuring physician performance which changed the course of medical education throughout the world and led to her appointment as a visiting professor in the medical education department at Ben Gurion University in Israel. She also served as a dean at the medical school of the State University of New York at Stony Brook and as a professor at Thomas Jefferson University's medical school in Philadelphia. At the National Cancer Institute (NCI), National Institutes of Health, Dr. Barro administered a $60 million public and professional education program, founded and directed the NCI's first educational research and evaluation branch, and envisioned and directed a first-of-its-kind national program to educate physicians and other health professionals about disease prevention, with a focus on cancer. She has served as the guest editor for professional journals, contributed articles on many topics, and was creator of the Anti-Cancer Audiobook Series, recommended for the general public by the American Library Association.
The Creation of the Right Fit Method
In 1995, Dr. Barro joined an executive search firm and headed their Healthcare Services Division. She quickly realized that she would not give her clients an array of resumes from which to select candidates to interview. Instead she would only present one candidate, the Right Fit candidate, and conclude the search. That meant she would need to teach candidates and employers about her method. Dr. Barro carefully crafted her Right Fit Method and began testing it out on candidates and employers. It worked! Then in 1998, she worked with Tom Lombardo, the founding editor-in-chief of WebMD, who hired her as his exclusive search consultant. She placed 40 candidates with him in the United States, United Kingdom, and Canada using her Right Fit Method. Many years later in the foreword to her book WIN Without Competing!, he wrote "With Dr. Barro's help, we were able to find and hire high-level personnel. Without those Right Fit candidates, I would not have been successful. The quality and character of the hires matched my blueprint for growth plans extremely well. Together, we built WebMD to its current status as the Internet's most visited healthcare site with 230 million page views per month."
Broadcasting the Right Fit Method
In 2003, Dr. Barro founded her own search firm barro global search, inc. which enabled her to expand her Right Fit Method to all business sectors. She began to think about the applicability of the Method to all aspects of an individual's life. Then, she met former President Jimmy Carter in 2005 and asked him to introduce her to Donald Trump. The conversation became the subject of her article "Jimmy Carter to Donald Trump: Can I Have $5 Million? Demonstrates the Art of Speaking Up." A book editor read the article and asked Dr. Barro if she had the basis for a book, which led to the creation of WIN Without Competing! years later which presents the Right Fit Method. As a testament to the universality of the Method, WIN Without Competing! was published not only in the United States but also in India by Macmillan.
To reach audiences around the world, Dr. Barro produces and hosts her WIN Without Competing! talk show featured on the premier internet radio site BlogTalkRadio which has 4.5 million monthly listeners. She interviews highly successful people and demonstrates how they are using her Right Fit Method in their professional and personal lives. Her guests include Anne Edwards, Celebrity Biographer and Pulitzer Prize nominee, Sherrilyn Kenyon, Queen of the Vampire Novel and New York Times best-selling author, and Jan Constantine, General Counsel for the Authors Guild who won the 125 million-dollar settlement in the landmark copyright case against Google.
Both on the radio and in-person Dr. Barro, through her storytelling approach, passionately persuades and empowers audiences to view the world through the Right Fit lens and walk down the Right Fit Road to professional and personal fulfillment.
Dr. Arlene Barro lives and works on the westside of Los Angeles.
