Harry Beckwith
One of the world's most respected marketers, Harry Beckwith has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo.
Harry Beckwith's first book, Selling the Invisible, was named one of the top ten business and management books of all time. His subsequent Business Week bestsellers, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. Harry Beckwith's reading of What Clients Love was named one of 2003's top five business audio books, and his latest book, You, Inc, already has been named a Booksense Notable Book of the Year--an honor given fewer than five business-related books annually.
Four years after achieving the lowest high school g.p.a. of anyone ever admitted to Stanford University, Harry Beckwith graduated from that school Phi Beta Kappa. Then, a dalliance with "the law": Editor-in-Chief of Oregon Law Review (the school's highest honor), a clerkship with a federal judge, and six years of practice.
After years of addressing juries of twelve people, Harry Beckwith felt ready to move up. "I was ready to start lying to larger audiences," Naturally, he chose advertising. Four years later, Harry Beckwith was named creative supervisor of Carmichael-Lynch in Minneapolis, four times Advertising Age's pick as America's most creative mid-sized agency.
When Harry Beckwith is not running (the equivalent of twice around the world over the past thirty years) or watching almost every movie ever made, he is unusually busy producing offspring -- Brooks, Harry, Will, Tim, Cole and Cooper-- and sending painfully large tuition checks to their colleges.
When Harry Beckwith catches his breath and calms his accountants, he serves on the Athletic Board at Stanford, strives pathetically to regain his nine handicap in golf, and plays Webkinz with his eleven year-old daughter--something every man should experience at least once.
