Richard Florida, bestselling author of Who's Your City? and The Rise of the Creative Class, returns with a much-needed and original vision as we emerge from the economic downturn, illuminating the incredible opportunity our times present for rethinking our future.
The Great Reset will be more than descriptive and instructional economics; it will provide a new framework for understanding how we can power a revolutionary new round of growth akin to those that powered North America out of massive depressions in the 1870s and 1930s. His argument comes replete with facts, stories and historical examples, research begun in support of his much-discussed March 2009 article in The Atlantic. Florida reminds us of the importance of geography and place, so long neglected; details the core actions needed to spur recovery; and paints a picture of what our economy, society and geography could look like — how we would work and live — after the Great Reset.
The USA has often failed to capitalise on its technological breakthroughs. This analysis of the weaknesses and strengths of US high technology warns that until the US learns to reconnect research and development with production, foreign companies will continue to prevail in the world marketplace.
Research-driven and clearly written, bestselling economist Richard Florida addresses the growing alarm about the exodus of high-value jobs from the USA.
Today's most valued workers are what economist Richard Florida calls the Creative Class. In his bestselling The Rise of the Creative Class, Florida identified these variously skilled individuals as the source of economic revitalisation in US cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class.
It's a mantra of the age of globalization that where we live doesn't matter. We can innovate just as easily from a ski chalet in Whistler or a beach house in the Caribbean as in the office.
According to Richard Florida, this is plain wrong. Globalization is not flattening the world – it's making it "spikier." Place matters more than ever to the global economy and to our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the "mating markets" in which we participate. Where we live determines where the good ideas come from – and even whether they come at all. Everything we think we know about cities and their economic role is up for grabs.