Video is boosting email marketing, SEO, and web conversion by record numbers. But how do you deliver a compelling message consistently with entertaining and effective videos? Video Marketing for Dummies will show you how to create compelling content that will bring the highest ROI, and how to promote your video to get the most exposure.
Selling is often hard and painful; most people struggle with it. Make it easier by creating a compelling message that speaks to lots of different people. ROAR! uses a fun and entertaining story to show you EXACTLY how to create the right message, deliver it consistently, and connect with all of the different buyers.
Want to know when going green is really worth it? Kevin, with top green architect Eric Corey Freed, gives you both sides of the equation. This book offers practical advice on home improvements aimed at energy efficiency and environmental protections. Detailed discussions and great visuals describe each green home project, tell you how it works, and give a straightforward cost-to-benefit analysis.
If it were easy to do, everyone would build a custom home. But it's a long, complex journey. Kevin takes readers through the process in detail, AND explains to would-be custom homeowners how to pay for their dream house.
The mortgage process is complicated—there is so much to know! How can you educate yourself enough to even understand what the lenders are saying when you start shopping around? This book explains the process in simple, clear language so that you can get the loan that’s right for you.