Kim Lear Topics

Kim Lear
  • When Generations Connect
    Communicating Across Generational Divides

    Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. When Generations Connect demonstrates not only why it's important to understand what shaped the generations, but why they behave the way they do. Find out how generation gaps hit the bottom line. Learn what to do about the approaching talent gap; grasp the keys to retaining the generations you need most and discover how to convert this form of diversity from an obstacle into an opportunity.
  • Breaking into the Millennial Mind
    Strategies for Recruiting, Retaining and Motivating

    American business is being rocked by a new and powerful generation that is going to comprise 75% of the global workforce by 2025. Millennials (born 1982-2000) - the first generation to rival Baby Boomers in population size - are showing up at work with their own set of attitudes, expectations and values. Tech-savvy, demanding and ambitious, they're bringing with them an entirely new way of doing business. How prepared are Gen Xers, Baby Boomers and Traditionalists to manage them? Breaking Into the Millennial Mind offers strategies for recruiting, retaining and motivating this influential new workforce. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation's talents and their creative and pragmatic approach to the world of work.
  • Selling & Marketing for Four Generations
    To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today's marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.
  • Just for Associations: Engaging Four Generations of Members
    Associations exist primarily to serve their members. But serving is tougher today as key resources are shrinking and government has taken a diminished role in funding programs. In addition to these challenges, today's associations are made up of four diverse and outspoken generations of members. While Traditionalists and Baby Boomers have been loyal attendees for a long time, Generation Xers, and Millennials are proving tougher to attract and retain. Putting on a great conference or convention is no longer enough.

    The key is figuring out the right scale and combination of services needed to satisfy each generation of members. How do the expectations of each generation differ around engagement-working relationships, time commitments, and returns they should expect from association membership? The ability to capitalize on each generation's energy, expertise, and leadership potential has never been more critical.
  • Gen Edge: Meet the Next Generation
    The Millennials are here and are making their mark on the world and the workplace. But a new generation is ready to shake things up once again. Gen Edge (the generation born after 1995) is poised to be the most driven, competitive, and resourceful generation to date. They have already lived through a recession and witnessed multiple terrorist attacks on the home front and across the globe. Raised by hyper-realistic Gen X parents, they’ll be forgoing participation awards and focusing on real results. Though they've been immersed in a highly connected world of technology their whole lives, Gen Edgers are surprisingly adept at knowing when to unplug. The research is ongoing, but all signs point to Gen Edge being a force to be reckoned with. This presentation will give you an intro into a fascinating new generation that is proving to be incredibly sharp, down to earth, and determined to succeed.

 

 

 

 

 

 

 

 

 

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